Zweigelt (Austria's most-planted red, dark cherry and silky texture) and Blaufränkisch (Austria's answer to Syrah, with dark fruit and spice) are the country's flagship reds. At your table inside Sonnbühel, perched above Kitzbühel near the Hahnenkamm cable car top station, drinking them at alpine altitude changes the perception — lower air pressure makes tannins taste softer and fruit more prominent. Austrian pours are famously generous. Order a glass of Zweigelt OR Blaufränkisch (ask the server which they stock). Taste for: cherry, plum, pepper, and soft tannins. Ask: 'Does altitude change how these reds taste?' The answer is yes — the same wine at sea level would taste more structured and tannic.
🔄 BACKUP: If neither grape is available, ask for 'an Austrian red wine.' Sonnbühel's wine list focuses on Austrian producers. Any red will demonstrate the altitude effect and the generous pour style.