In 1988, Etna wine was essentially unknown outside Sicily. Giuseppe Benanti - a pharmacist by training, a winemaker by obsession - founded his winery at a time when the local conventional wisdom was that Etna wines were thin, acidic, and unworthy of serious attention. He proved them wrong, and the entire Etna boom of the 2000s and 2010s traces back to his demonstration that it was possible. At any point during your Benanti visit, ask: 'Cosa diceva la gente quando Giuseppe ha fondato la cantina nel 1988?' (What did people say when Giuseppe founded the winery in 1988?). This simple question invites the guide to share the founding story from the inside. The twins Antonio and Salvino grew up watching their father build this - their staff knows the human story, not just the wine story.
๐ BACKUP: Wine Spectator's obituary for Giuseppe Benanti (died at 78) credits him explicitly with 'sparking Mount Etna's wine renaissance' - if the guide doesn't volunteer this history, you can mention it and watch the pride in their response.