Masi is a legendary Amarone producer from Valpolicella who opened here strategically: Cortina attracts wealthy international tourists, altitude sharpens your palate while softening tannins, and the 2026 Olympics return exactly 70 years after 1956. Order a vertical tasting if available — Campofiorin (baby Amarone, €8-12), Costasera Amarone (€12-18), maybe Serego Alighieri (€20-30). Ask bartender: 'Why did Masi choose this location?' The answer involves brand positioning, Olympic tourism, and altitude wine culture.
🔄 BACKUP: If vertical tasting unavailable, just order Costasera Amarone by the glass and ask for the production story - 3+ months drying, late-harvest Corvina grapes, appassimento method. This is wine as preservation technique from an era before refrigeration.