Ferrari Spazio Bollicine - Italy's first Trentodoc sparkling bar

How to Complete

4 steps curated by Wine Memories

1. 📜 1

   Hunt the Wine That Started With Smuggled Vines

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   Find the story of how Italy's first Chardonnay vineyard came from forbidden French cuttings

   In the 1890s, Giulio Ferrari traveled to Champagne, studied their methods, then SMUGGLED Chardonnay vine cuttings back to Austrian-controlled Trentino. This was Italy's first Chardonnay vineyard - Maso Pianizza, planted 1897. Five years later in 1902, he founded Ferrari Trento and applied metodo classico to create Italy's answer to Champagne. At Nabucco Ferrari Spazio Bollicine (Piazza Righi 3 in Madonna di Campiglio's central square), look for historical displays or ask staff: 'Can you show me the story of Giulio Ferrari's French journey?' That vision took 124 years to become F1's official podium toast.

   🔄 BACKUP: If no displays visible, ask the sommelier: 'Why did Giulio Ferrari choose Trentino for sparkling wine?' The answer always comes back to those smuggled Chardonnay cuttings and the climate match with Champagne.

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2. 🍷 2

   Taste Italy's First Chardonnay in Sparkling Form

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   Sample Ferrari Brut made from descendants of those 1897 vines

   Ferrari Brut is 100% Chardonnay made from descendants of the exact cuttings Giulio Ferrari smuggled from France in the 1890s. Wine Enthusiast named three Ferrari labels to their Best of Year 2025. At the bar counter inside Nabucco, order 'Ferrari Brut' by name (€12-18 per glass). When it arrives, note the fine, persistent bubbles from 4-5 years aging using metodo classico. Smell for brioche, apple, and citrus with a crisp finish and slight almond note. This is Italy's first Chardonnay in sparkling form.

   🔄 BACKUP: If Ferrari Brut is unavailable, ask for 'any Ferrari Trentodoc' - they'll have multiple options. The key is the metodo classico method and Chardonnay base.

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   Compare Ferrari to French Champagne Side-by-Side

   Optional

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   Blind-taste the original vs. the Italian interpretation

   Ask the sommelier: 'Do you have a French Champagne I can compare to the Ferrari Brut?' Most sommeliers LOVE this challenge - it honors Giulio Ferrari's original mission to match Champagne quality. Request a 'comparison pour' of mid-range French Champagne (Blanc de Blancs if possible for fair Chardonnay comparison). You're tasting 124 years of parallel evolution from the same grape. Ferrari tends toward crisper acidity and mineral notes from Alpine terroir, while Champagne shows more yeast/brioche character from chalk soils.

   🔄 BACKUP: If no Champagne available for comparison, ask: 'What makes Ferrari Trentodoc different from French Champagne?' The answer reveals terroir differences - Trentino's cool nights, Alpine altitude, and limestone soils vs. Champagne's chalk.

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   Pair Ghezzi's Michelin Vision With Trentodoc Bubbles

   Optional

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   Experience how a 2-Michelin-star chef's dishes elevate sparkling wine

   At a table (not bar counter), Nabucco features dishes by Alfio Ghezzi, who held 2 Michelin stars at Locanda Margon (2016-2019) and currently has 1 star at Senso Lake Garda (2026 guide). Order one of his signature dishes - try 'Ravioli with chicken in acidic butter and mountain saffron' or 'Val di Gresta Carrot' - paired with Ferrari Perlé vintage Trentodoc if available. When ordering, say: 'I'd like to pair a Ferrari sparkling with one of Alfio Ghezzi's dishes. What do you recommend?' Watch how the wine's acidity cuts through richness and bubbles refresh your palate between bites.

   🔄 BACKUP: If Ghezzi dishes aren't available (menu changes seasonally), order any house pasta with Ferrari Rosé. The principle remains: bubbles + fat + acid = magic.

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