Williams Selyem: 45 Years of California Pinot Legend

What to do there

4 things to do

1. 1

   Find the Birthplace: The 1981 Fulton Garage Legend

   history Free

   In 1981, two friends with no winemaking background started fermenting grapes in a residential garage, proving California could make Pinot Noir that embarrassed Burgundy — within 15 years, their garage became the blueprint for a generation of artisan winemakers. The original garage on Fulton Street in Healdsburg still stands as a private residence at the edge of downtown. Walk the neighborhood and ask locals at Healdsburg restaurants — they know the story of where Ed Selyem figured out that Sonoma Coast fog was a feature, not a bug.

   BACKUP: Visit the Williams Selyem tasting room and ask to see photos of the original garage. They have documentation of the 1981 launch.

   Log Memory
2. 2

   Book the Estate Tasting

   wine Price: high

   Experience 45 years of California Pinot evolution.

   The estate is a temple of California Pinot where Burt and Ed's 'brooding, fog-laden terroir' style defined an entire region's approach to Sonoma Coast fruit. Book at williamsselyem.com (appointments required) at Williams Selyem tasting room on Westside Road, Healdsburg. Reserve 2 hours, arrive 10 minutes early, and ask: 'How did Burt and Ed's original instincts about fog-driven ripening shape what we're drinking today?'

   BACKUP: If the estate is fully booked, their Healdsburg town tasting room offers similar experience at lower cost.

   Log Memory
3. 3

   Taste the Hirsch Vineyard Bottling

   wine Price: high

   Two legends in one bottle — Williams Selyem sourcing from Hirsch since 1994.

   Williams Selyem has sourced from David Hirsch's legendary vineyard since 1994 — a partnership connecting two of the most important figures in extreme Sonoma Coast Pinot, creating wines built for 20+ years due to Hirsch's 1,200-foot elevation. At your tasting appointment, specifically request the Hirsch Vineyard Pinot Noir (~$110) and smell for the mineral and stone fruit notes that distinguish Hirsch from every other Sonoma Coast site, asking why this vineyard stayed exclusive to Williams Selyem.

   BACKUP: If Hirsch is sold out at the tasting, it's available at $95-115 at most wine shops. Buy it and taste it at a restaurant nearby.

   Log Memory
4. 4

   Compare Sonoma Coast to Russian River

   Optional

   adventure Price: moderate

   Understand how site selection creates completely different wines.

   Same winemaker, different terroirs — Sonoma Coast shows brooding minerals and fog-driven acidity while Russian River shows richer fruit and warmer soil expression, explaining California's Pinot geography better than any map. At your tasting, ask to compare the Sonoma Coast bottling (~$70) with a Russian River Valley wine from the same vintage, tasting blind if possible to identify which tastes 'colder' and has more earth — that's the Sonoma Coast influence.

   BACKUP: Buy both bottles (~$165 together) and conduct a blind tasting with a friend at your hotel. The comparison proves itself.

   Log Memory

Insider Tips

• 2025 marks the 45th anniversary - special releases may be available

• The mailing list has a long wait - buy wine on-site while you can

• Costlands, Hirsch, and Precious Mountain are the extreme coast bottlings

• The original garage in Fulton is where California's Pinot revolution began