Contucci Cellar: 1400s Wine Dynasty

The Contucci family has made wine in Montepulciano since the 1400s. Their cellar is built INTO the old city walls—you literally walk through medieval fortifications to reach the barrels. Free tastings with purchase. The countess herself sometimes pours.

What to do there

2 things to do

1. 1 Enter Through the City Walls History · Free

   The cellar is literally inside medieval fortifications.

   Find the Contucci entrance on Via del Teatro near Piazza Grande. Walk through the doorway—you're entering 14th-century city walls. The barrels are stored in chambers carved from the fortifications. The stone walls keep perfect temperature year-round.

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2. 2 Taste with the Family Wine · Price: low

   Free tasting of Vino Nobile with purchase.

   The tasting counter is in the cellar. They'll pour 3-4 wines without charge—you're expected to buy a bottle (€15-40). Taste the Rosso di Montepulciano (young, fresh) alongside the Vino Nobile (aged, complex) to understand the difference. Ask about their Riserva if you want something special.

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Insider tips

• Free tasting with purchase—buy at least one bottle

• The cellar is inside the city walls—architecturally stunning

• Ask about their Riserva wines—often the best value

• The countess sometimes pours on weekends