Grape Variety
Freisa
“The Strawberry Ghost”
Freisa is a red wine grape grown in Asti, Chieri, Langhe — known as “the Strawberry Ghost of Piedmont”.
Freisa at a glance
| Color | Red |
|---|---|
| Also known as | Freisa di Chieri, Freisa d'Asti |
| Signature flavors | Wild Strawberry, Raspberry, Violet, Pepper, Rose, Forest Floor, Light Tannins |
| Classic pairings | Bollito misto, Cotechino, Light pasta dishes, Fresh cheeses |
| Where it grows | Asti, Chieri, Langhe, Piedmont |
The Story
Freisa is Piedmont's forgotten indigenous grape—once more popular than Nebbiolo. The name means 'strawberry' in dialect, and the wine delivers: wild strawberry with violet and rose. Giacomo Conterno makes an excellent version.
Insider Story
Freisa was Piedmont's everyday red before Barbera.
The frizzante (slightly sparkling) version is traditional.
Conterno's proves the grape's serious potential.
Technical Deep Dive
Light to medium-bodied, aromatic red.
Can be still or frizzante.
Delicate tannins, fresh acidity.
Industry Secrets
Freisa is the insider's Piedmont pick.
When Conterno makes it seriously, people pay attention.
Collector’s Corner
Investment grade C- Auction records
- Conterno versions fetch $40-60
- Blue-chip producers
- ["Giacomo Conterno","Vajra","Coppo"]
- Value picks
- Freisa d'Asti or Chieri ($12-25)
- Price trend
- Stable.
- Collector’s tip
- Conterno Freisa is the only collectable version.
Updated March 2026
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