Alps Party Circuit
From Verbier's terrace explosions to Ischgl's table-dancing institutions.
From Verbier's terrace explosions to Ischgl's table-dancing institutions. The definitive guide to après-ski for those who came to celebrate. This is not a wine tasting tour—it's a week-long party where wine happens to be excellent.
A Wine Memories curated trail · winememories.fi
Map
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Stops
Curated by Wine Memories
- 1⛰️
Verbier's legendary après-ski scene
Le Rouge is Verbier's iconic après-ski institution where ski boots meet champagne and the world's best freeriders celebrate alongside hedge fund managers. The outdoor terrace explodes from 3pm with DJs, dancing, and surprisingly good Valais wine selections.
adventure $$$ - 2⛰️
Après-ski wine challenge at Papperla Pub
Papperla Pub is Zermatt's legendary après-ski institution, where generations of skiers have celebrated with wine, beer, and dancing on tables. The wine challenge involves sampling local Valais varieties while surrounded by the festive mountain atmosphere.
adventure $$ - 3⛰️
St. Anton après-ski wine experience
Birthplace of alpine skiing and legendary après-ski culture. Legendary bars like MooserWirt and Krazy Kanguruh serve Austrian wines to skiers fresh off the slopes. The party atmosphere is electric, but quality wine bars exist for those seeking refinement.
adventure $$ - 4⛰️
Kitzloch - the legendary Ischgl party bar
The Kitzloch is Austria's most legendary après-ski bar - a bass-thumping, table-dancing institution that defined the "Ibiza of the Alps" reputation. Wine exists here, but the experience is about the controlled chaos of Austrian après-ski at its most extreme.
adventure $$ - 5⛰️
The ORIGINAL La Folie Douce - where it all began
This is where La Folie Douce began in 1938. The Val d'Isère location launched the après-ski party revolution that now spans the Alps. The original terrace, the first cabaret performers, the pioneering champagne sprays - this is hallowed ground for Alpine hedonists.
adventure $$ - 6⛰️
Val d'Isère's legendary late-night institution since 1979
Dick's Tea Bar has been Val d'Isère's nightlife institution since 1979. Founded by British ski legend Dick Yates, it pioneered the British après-ski invasion of the French Alps. The "tea" is ironic—this is where La Folie Douce graduates come to continue the party until 4am.
adventure $$ - 7⛰️
Club Moritzino - legendary Sella Ronda après-ski
Club Moritzino is the legendary après-ski destination on the Sella Ronda circuit. DJs spin as skiers dance on the sun terrace overlooking the Dolomites. The extensive wine list features top Alto Adige producers, and the energy is electric on sunny afternoons.
adventure $$
Plan the trip
Insider tip. Book tables in advance at Kitzloch and MooserWirt—split €500 between 10 friends to skip the nightmare queues.
Getting there and around
- Car required
- Yes
- Parking
- All resorts have paid parking. Book hotel parking in advance during peak season.
- Nearest airport
- Geneva (GVA) - 2 hr to Verbier
- Drinking and driving
- Ski-in bars mean you ski down after drinking. Know your limits. Late-night spots are in the village—walk or cab.
- Other airports
-
- Zurich (ZRH) - 3 hr
- Milan (MXP) - 3.5 hr to Alta Badia
- Without a car
- Train between major resorts possible but limits flexibility. Private transfers from €300/journey.
Where to stay
- Base yourself in
- Multiple bases required
- Booking tip
- Book 3-6 months ahead for peak season (Christmas, February). Join a ski week group for better rates.
- Nightly range
- €150-400/night
Recommended stays
- Budget
- Mountain hostels and shared chalets - €80-120/night
- Luxury
- W Verbier, Trofana Royal Ischgl - €400+/night
- Mid-range
- Boutique ski hotels - €180-280/night
What it costs
- Includes
- 7 nights, lift passes, transport, après-ski spending
- Meals
- €80-150/day including drinks
- Per person
- €2,500-5,000
- Ways to spend less
-
- Pre-game with supermarket wine at chalet
- Share table bookings
- Avoid bottle service
- Tasting fees
- Après-ski drinks €40-100/session