Why $300?
Krug: The $300 Question
Why does Krug cost 3x more? Oak fermentation. 10+ years aging. 120 parcels blended. Joseph Krug founded it in 1843 because he thought champagne could be better. He was right.
A Wine Memories experience · winememories.fi
Visiting Krug
When to go
There is no visitor season at Krug, because the house does not receive the general public in any month. The working calendar is fixed, though. Barrels are watered from July in the ritual Krug calls the abreuvage, the juice ferments in September, racking the wine off its lees runs from December to February, and the tasting committee sits every morning for six months after the harvest.
Practical details
Krug does not publish visiting hours, tasting prices or a booking page, because there is nothing to book: the house's own contact page states that the house of Krug is not open to the general public. There are no walk-ins at 5 rue Coquebert, 51100 Reims. The one published channel is the contact form, staffed Monday to Friday, 10:00–18:00 Paris time (July 2026). To taste Krug, use the house's retailer locator or one of its Krug Ambassades.
Source: krug.com
Getting there
Maison Krug's address is 5 rue Coquebert, 51100 Reims — a working address, not a visitor entrance, since Krug is not open to the general public. Reims has two main stations: Gare de Reims in the city centre and Gare de Champagne-Ardenne TGV, five kilometres south-west, on the high-speed line to Paris. Two other Reims houses, Taittinger and Ruinart, stand in the same city.
Sources: krug.comlvmh.comen.wikipedia.org
Good to know
- Difficulty
- Easy
- Languages
- English-friendly
What to do there
4 things to do