Taittinger

The house made its own tour smaller on purpose. Taittinger is capping visitors at 60,000 a year, down from roughly 90,000 before the renovation, with the two upper experiences limited to 12–14 people. Communications manager Claire Sarazin put it plainly: "We need time to engage with people." Small groups sell out faster, so book ahead. The two-day Avenue of Bubbles route passes this hill.

Five Taittinger experiences were listed on the Winalist booking platform in July 2026: Instant Rosé €40 (1h10, two tastings), Instant Gourmet €80 (1h30), Instant Comtes €90 (1h30, three tastings including Comtes de Champagne), and blending workshops at €50 and €60 for 45 minutes. Tours run in French and English, with payment on site.

Taittinger states it welcomes visitors for tastings and cellar explorations in Reims all year round. Underground, the temperature holds at 10 to 12°C from seven metres down, so weather changes nothing below ground. The separate tasting at the Demeure des Comtes de Champagne runs Tuesday to Sunday at 09:30 and 15:30; exact cellar-visit days and times appear in the house's booking calendar.

Book through the house's own platform, book-a-visit.taittinger.fr — the canonical channel. Taittinger's own pages publish no prices or hours, so the booking calendar is where days and times appear; the prices on this page come from the reseller Winalist. The Instant Gourmet needs 48 hours' notice and runs twice a day. Address: 9 Place Saint-Nicaise, 51100 Reims, free parking. The cellars involve stairs; ask about mobility in advance.

The cellars are at 9 Place Saint-Nicaise, about two kilometres from the centre of Reims, with free parking. Reims is roughly 45 minutes from Paris by train. Six houses share this hill — Ruinart, Martel, Veuve Clicquot, Taittinger, Charles Heidsieck and Pommery — above galleries the UNESCO property body measures at 57 kilometres and the Comité Champagne at 25.

Taittinger's Reims cellars sit 18 metres under Place Saint-Nicaise, in Gallo-Roman chalk quarries worked from the 3rd century AD; the oldest, 4th-century pits are the UNESCO-listed part of Champagne's 2015 inscription. The house reopened the site on 22 July 2024 after roughly eighteen months of works, and added the Polychrome restaurant in 2025. Comtes de Champagne rests down here for nearly ten years.

Château de la Marquetterie was built in 1734 by a family of Champagne cloth merchants; Pierre Taittinger bought it in 1932 with his brother-in-law Paul Évêque, and the house has carried the name since. Construction of the Saint-Nicaise abbey church began in 1231. Nothing of that abbey stands above ground today — the visit is to the space beneath a building that no longer exists.

Forbes reports 288 hectares under vine and more than six million bottles of Brut La Française released a year. Comtes de Champagne Blanc de Blancs uses only Chardonnay from five Côte des Blancs grand crus — Avize, Chouilly, Cramant, Le Mesnil-sur-Oger and Oger. First made in 1952, it has been released in 37 vintages.

Check the address before booking. Champagne-booking.com sells a €47, 50-minute L'Instant Gourmet at the Demeure des Comtes de Champagne, 20 rue de Tambour — a 13th-century townhouse in central Reims with no lift, Tuesday to Sunday at 09:30 and 15:30. It is not the Saint-Nicaise crayères; booking it will not take you underground.